About Via mosel’

The Greater Region is an important local market for the wine estates of the Moselle Valley, providing a wide range of consumers among its 11.5 million inhabitants. However, these potential customers often have little or no knowledge of the wine tourism options available throughout the Moselle region, an area spanning three countries, from Toul in the Lorraine through Remich in Luxembourg, right the way down to Koblenz in Germany.

"Request wine export within the metropolitan region"

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Wine tourism means wine sales. Yet, until now, this opportunity has remained underused by winegrowers, who are often discouraged by onerous administration and customs procedures, particularly regarding the sale of small quantities of wine to individuals or restaurateurs. This observation led to the birth of the Via mosel’ project, which aims to both promote the circulation of wine within the Greater Region by overcoming customs and excise-related obstacles, and to develop wine tourism within the international Moselle Valley, focusing on the themes of wine and architecture.

"Three cultural identities"

The Via mosel’ project is supported by the European Economic Interest Group, Terroir Moselle. It is 60% funded by the European cooperation programme Interreg Grande Région, and 40% by regional co-financing in all three countries; specifically, from Luxembourg’s Ministry of Agriculture, Viticulture and Rural Development; the Ministry of Economic Affairs, Transport, Agriculture and Viticulture and the Ministry of Finance for Rhineland Palatinate; and the Ministry of the Environment and Consumer Protection for Saarland and from the Grand Est region in France.

The EEIG Terroir Moselle The EEIG Terroir Moselle

The EEIG Terroir Moselle

Founded in 2013 in the symbolic commune of Schengen in Luxembourg, the European Economic Interest Group Terroir Moselle is composed of 19 member organisations from the viticulture, tourism and institutional sectors in France, Luxembourg and Germany. Its goal is to develop cross-border cooperation between the three countries and to help wine companies raise their profile. The EEIG has been supporting the Via mosel’ wine tourism project since November 2018.

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