About Via mosel'
The international Moselle wine region presented a new and so far unique project in February. The wine architecture project 'Via mosel' was launched as the first cross-border offer around wine tourism in the European Moselle Valley. This project, funded by the European Union, emerged from the cooperation of the Moselle wine regions in France, Luxembourg and Germany in the European Economic Interest Grouping 'Terroir Moselle'.
Via mosel' offers the opportunity to tour and discover four wine-growing regions along the Moselle - from the Côtes de Toul and the AOC Moselle in France to the AOP Moselle Luxembourgeoise and the German wine-growing region Mosel - from the perspective of wine architecture. Around 60 wineries and 36 wine villages from Lorraine, Luxembourg, Saarland and Rhineland-Palatinate were selected by a jury of experts for this route: outstanding examples of modern and historic wine architecture as well as special villages shaped by viticulture. On the German side, 38 wineries and 20 wine-growing communities along the Moselle from the German-French border to the Terrassenmosel as well as on the Saar are represented in this attraction for wine, pleasure and architecture fans.
The aim of this offer is, on the one hand, to make the Moselle better known as an attractive destination for excursions in the greater region itself, from Saarland to Luxembourg to Wallonia in Belgium, and on the other hand, to attract wine, architecture and culture enthusiasts from all over Germany and the world to the Moselle in order to gain new customers for wine sales. "In addition, the project serves to enhance the image of the Moselle as a modern wine, travel and cultural region," says Ansgar Schmitz, managing director of Mosel-Weinwerbung in Trier, which has been involved in 'Terroir Moselle' from the beginning. In addition to the wine promotions, tourist organisations such as Moselle Land Tourism, Visit Metz and the Office Regional du Tourisme Moselle Luxemburgoise are also involved in 'Via moselle'.
After the end of the Interreg-funded project period, the participating businesses and towns must contribute to the future financing with an annual contribution from the end of 2021. The participating organisations in France, Luxembourg and Germany also make a financial contribution and include the route in their promotional work so that the project can have a lasting effect on the Moselle region.
For more pictures and information, please feel free to download the full press kit below.